The three major markets drive growth, and the prospects of the radiator industry are promising

With the changing consumer demand, new trends are constantly emerging in the heating industry, and the radiator industry is showing huge market opportunities. Regarding this, Yang Gang pointed out that although the industry has shown some "fatigue" under the impact of the epidemic in recent years, there is still good room for future development. The future growth points in the northern region will mainly focus on the high-end decoration market, with a high correlation between the total amount and the real estate situation. In addition, there are also some existing markets where the demand for household replacement is constantly increasing; The south is a complete incremental market, where people's pursuit of a comfortable life continues to increase. Radiators and underfloor heating, as the mainstream heating end, may surpass the total amount in the north in the future. In addition, as an important exporter of steel, China already has advantages in raw materials and prices for producing radiators. In recent years, driven by consumer demand, product quality and appearance have significantly improved, and it now has the ability to sell back to Europe.

Insight into consumer demand, creating differentiated competitive points

The importance of market orientation for the sustainable development of the industry is self-evident. In response to changes in consumer demand and consumption concepts, what kind of products can stand out in the market? Yang Gang believes that radiator companies should focus on improving their products around user needs in the future, and do two things well: first, to ensure the essential function, that is, the heat dissipation ability of heating radiators, and optimize the production process to improve cost-effectiveness; The second is to upgrade the appearance, focusing on the current diverse decoration styles and improving the decoration and matching needs of rooms for the elderly, children, and women.